location based marketing

markteing have reach a new area and market when it comes to the find a good channel now it is not only advisere and posters and so on.

i discover with my iphone when you sign up for espresshouse application or if it was coffe house by george. but the important thing here is that they give out a good discount prices.

something that a company now have discover in coperative with gowalla the application for iphone and android but have now been copycat by facebook and google.
the only way to survive on the market is to offer new features like discounts and so on.

it will be interesting to see how the new market technology will work. so if you are singel and are on a dejting site then maybe a coffe palce and contact them and offer them a free coffe and suggest a place and coffe house. and buy doing this and all the factors matches they have interacte with the customer on a completly new way.

but there is still a question about what this will cost and when roi(return of investment) will happen and if it will reach it.